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GENR8, Inc. is a global sport performance nutrition company with its world headquarters in Southern California, USA. The GENR8 corporate team is comprised of sport nutrition industry leaders and experts with over 200 years of collective industry experience in innovation, university research, and applied nutritional and exercise sciences. |
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Anthony L. Almada MSc, President and CEO |
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Anthony received his MSc in nutritional/exercise biochemistry from the University of California, Berkeley and has been a co-investigator on over 90 clinical trials in nutrition. He is a co-author on over 25 peer-reviewed nutrition research studies and is often quoted as an industry expert (New York Times, Forbes, and Business Week). He is the co-founder and past president of EAS, the company that introduced creatine and university research-validated physique nutrition to North America. |
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Joy Auerbach, Vice President, Media Communications |
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Joy has 19 years of print media communications sales and strategy experience, with several high circulation magazines, including Esquire and Golf for Women. |
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Doug Baker, Manager, Youth/Team Sports Sales |
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Doug has over 25 years of fitness industry experience. Over the last 6 years, he's been leading a Southern California-based high school athletic strength, conditioning and nutrition business. He also has performed team sales of performance nutrition products. |
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Neil Beltran MBA, Chief Branding Officer |
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Neil received his MBA from California Lutheran University. He is an award winning graphic designer and writer. He has held VP of Marketing and Product Development positions at Weider Nutrition, Amerifit, IVC (Inverness) and Leiner. |
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Thomas J. Corrigan MBA, Chief Financial Officer |
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Tom received his MBA from Chapman University and has served as virtual CFO and on the Board of Directors for sports nutrition and bar manufacturing companies. He has over 20 years of experience as a Finance Director for a Fortune 100, international corporation. |
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Chris Coscino, Director of Water Sports |
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For more than a decade, Chris has served as marketing concepts developer for large multi-national nutrition and pharmaceutical companies including GNC Manufacturing, Herbalife, Nature’s Bounty, and Bristol Myers Squibb. He is based part-time in Kauai. |
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Joseph L. Evans PhD, Chief Science Officer |
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Dr. Evans received his PhD in biochemistry from Drexel University and has over two decades of industry experience, including serving as the Chief Science Officer for Medical Research Institute (MRI), where he spearheaded the research and development of a nitric oxide (NO) technology product platform. He is also an expert in insulin action and carbohydrate and fat metabolism, with several peer-reviewed research publications in this area. |
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Stephan Hartl MBA, Director of EU Business Affairs |
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Stephan is a former professional athlete with over 16 years of nutrition and fitness industry experience. He co-founded, with beach volleyball legend Sinjin Smith, a kids nutrition bar company. He served as Director of International Business at eNutrition, Inc., and had previous positions with Weider Publishing and Haleko GmbH in the USA, Germany, and the UK. |
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Tamer Kholousi, Military / AAFES Liason |
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SSgt Tamer Kholousi is Air Force Reserve, 701st Combat Operations Squadron Intelligence and serves as an Analyst/Targeteer. |
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Mark J. Matyazic, Partner |
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Mark has extensive experience in both endurance sports in addition to working in the nutritional product industry. |
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Michael P. Ryan, Vice President of Celebrity/Elite Sportsperson Management |
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Mike has over 10 years of nutrition and fitness industry experience, having served as VP for VIP and professional athletes at EAS, and as the former manager of Gold's Gym, Venice, California. He is the personal trainer to numerous elite athletes, celebrities, and entertainment industry personnel. |
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Matty Schweitzer, Manager, Water Sports & Dirt Bike Racing |
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Matty is a former competitive amateur surfer and is an expert waterman and dirt bike racer, born and raised in Maui. He is the son of 18 time windsurfing world champion Matt Schweitzer and grandson of the co-inventor of windsurfing, Hoyle Schweitzer. |
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Robert Wildman PhD, RD, Vice President of Scientific Communications and Education |
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Dr. Wildman received his PhD from The Ohio State University, and MS from Florida State University. He was a university professor for nine years before holding key, executive positions for the Bally Total Fitness Corporation and GNC. He is the author of numerous research papers and four books including Sport and Fitness Nutrition. |
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